The ROI of SEO and PPC varies based on your industry and competition. SEO often brings higher long-term ROI because organic clicks are free once you rank, and trust levels are typically higher. PPC delivers fast results and controlled targeting but can become costly in competitive niches. Brands seeking strong ROI should assess their customer journey and business maturity before choos... https://seofat.com/blog/ppc-management-services-vs-seo/