Strategic partnering in B2B sales entails creating alliances, like product partnerships, which can vary from casual agreements to official joint ventures, each customized in a way to the businesses’ objectives. Oliver Blume, CEO of Volkswagen Group, explained: “The partnership with Rivian is another rational phase inside our computer software approach. https://erickjnmje.wikicommunications.com/5261560/b2b_distribution_for_dummies