Introduction: In 2021, GlobalGear set its sights on Intercontinental marketplaces to diversify its earnings streams. Approach: Emotional and enlightening films were created and distributed on YouTube, social networking, and by way of e-mail, weaving persuasive narratives within the products. Awareness should be compensated to variants within each case and, https://finnofwhg.pointblog.net/fascination-about-hbr-case-study-analysis-76756410