The Korean drama industry is rapidly transitioning from existing media channel-based to a new ecosystem led by latest digital media. In this shift, content production expenses have increased sharply, and rights, https://bookmarkworm.com/story18911812/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-international-market-penetration-with-diversified-revenue-models