A Go-To-Market (GTM) approach is a plan that details how a company will launch a product or service into the market, reach target customers, and achieve competitive advantage. A well-designed GTM strategy means that products and services are introduced effectively, maximizing customer adoption, sales growth, and share of the market. https://basse-sheppard-2.thoughtlanes.net/gtm-go-to-market-strategy-a-comprehensive-guide-for-success-0a