Programmatic ad buying takes place when consumers click on a publisher’s website, and the publisher puts the ad impression up for auction through header bidding and one or more SSPs. Then, the DSP bids on behalf of the advertiser for that impression based on campaign’s strategies, budget, creative sizes, and https://native-ads73726.wikicarrier.com/36315/eine_unvoreingenommene_sicht_auf_anzeigenimpressionen